A journalist who monitors various media outlets with contradictory trends either reports the news as it was broadcast or presents a balanced view that reconciles differing opinions. It's crucial for media professionals to be aware of this approach. The importance of monitoring and content analysis lies in its role as a foundation for developing strategies by senior management. The relevance of monitoring directly impacts the institution's interests and influences decision-making, whether in the competitive economic landscape or the political arena, which involves opponents and competitors. This monitoring also plays a vital role in national security and the interests of the state. The British Academy For Training And Development emphasizes the need for these skills to enhance decision-making processes.

Who Should Attend?

• Workers in information, monitoring and communication departments in ministries and institutions.
• Workers in the field of research, studies and media institutions.
• Those working in the field of social campaigns and shaping public opinion.
• Those concerned with reports analyzing media content and shaping public opinion.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• The concept of monitoring, its importance, and the mechanism for supporting decision-makers through it.
• Monitoring steps, content analysis, and extracting indicators and results.
• Knowing the psychological characteristics and intellectual connotations in media messages.
• Reviewing the latest theories and sciences in monitoring and analysis methods.
• The most important successful models in monitoring and analyzing media content.
• Practical applications for electronic, press and television media monitoring.

• Introduction to media monitoring and content analysis
  • The concept of media monitoring and its importance in a deep understanding of media reality
  • The observer and the methodology of communication, perception and thinking
  • Advanced media monitoring tools and techniques
  • Stages of media monitoring
  • Characteristics of contemporary media
  • The relationship between traditional and contemporary media
• Media content analysis
  • Forms of media content
  • Analysis of texts and newspaper articles
  • Analyze images and graphs
  • Analysis of videos and visual materials
  • Social media analysis
• Advanced tools and techniques
  • Use software to analyze media content
  • Techniques for extracting information from large texts
  • Quantitative statistics in media monitoring
• Practical applications
  • Analysis of media trends and political messages
  • Analysis of social and cultural trends
  • Using media analysis in decision-making and strategic planning
• Practical Training
  • Apply learned methods and techniques to practical case studies
  • Develop practical media reporting and analysis skills